Kitchen business opens fourth showroom

A West Midlands kitchen business has opened a new showroom in Birmingham after securing a six-figure funding package from Lloyds Bank Commercial Banking.

Classic Interiors, established in 1987, is a second-generation family-run business which already has three showrooms in Solihull, Redditch and Worcester. The business designs and installs around 200 kitchens each year, and this is predicted to reach more than 300 in the year ending April 2020 as a result of the new showroom.

In a move to expand its customer base, the business turned to Lloyds Bank to assist with financing the renovation of the property in Edgbaston. The fourth site is Classic Interiors’ largest showroom with two floors and 3,500sq ft of space.

With the funding, the business has installed a mezzanine floor and carried out extensive renovation and shop fit-out works to accommodate the display of seven lifestyle kitchens. Five jobs have been created by the opening and the new site is expected to increase the firm’s annual turnover by up to 30 per cent over the next 12 months.

Maxwell Davies, director at Classic Interiors, said: “We were thrilled to find premises in Edgbaston Village, it’s become a thriving leisure and shopping destination and it’s just a mile from Birmingham City Centre. The new store will significantly increase our footfall and ultimately the company’s turnover.

“We switched to Lloyds Bank in 2018, and since then the relationship managers have been by our side and ensured that everything has moved swiftly.”

Mark Corfield, relationship manager at Lloyds Bank Commercial Banking, said: “Opening up in Edgbaston was a natural next step for Classic Interiors and the business was just waiting for the right property to come up. We’re committed to helping Britain prosper, so it’s fantastic to see the expansion set to increase turnover by as much as 30 per cent and five new jobs created locally.

“To help businesses like Classic Interiors take the next step, we recently announced that we would be lending up to £2.5billion to West Midlands firms in 2019.”

Pictured: Maxwell Davies and his brother Gareth Davies (both directors at Classic Interiors)