Companies across the Midlands can access more networking opportunities than ever before at Edgbaston Stadium after Warwickshire County Cricket Club relaunched its Bears Business Club – sponsored by Intercity.
The Bears Business Club – made up of SMEs across a variety of sectors – connects local corporates through the power of sport.
New for 2025, members who sign up will receive access to six events across the year, including a launch event, business exhibition and matchday hospitality experience, plus dedicated networking opportunities featuring a range of guest speakers.
The revamped 2025 schedule will provide year-round networking and promotional opportunities, with events set to take place in February, April, June, July, September and November.
Around 250 delegates, representing more than 80 companies, have attended four events so far this year, and with the introduction of a more accessible membership category, sales manager George Shakespeare expects increased interest from SMEs.
"All our events have an underlying networking focus, including high-performance sport and business panels, cricket hospitality, and forums featuring a range of guests.
“We want to make networking as accessible as possible to SMEs, providing a hub to engage with like-minded companies. The aim is to provide a breeding ground for SMEs to grow, creating a network of regional contacts on which they can lean and with whom they can develop reciprocal business relationships."
All new Bears Business Club members will also be ‘capped’ – as Warwickshire players are when making their debuts – and presented with a digital cap for use online and across their social channels.
For more information about membership fees and to register visit https://edgbaston.com/commercial/bears-business-club/ New members signing up before Friday November 29 will also receive access to an additional exclusive event, taking place on Tuesday December 3, 2024.
