Birmingham change consultancy, Entec Si, has made two new senior hires - an experienced communications specialist to shape its strategic marketing activity and a managing consultant, with a focus on the local government and healthcare sectors.
Justine Howl’s appointment as marketing, PR and communications manager follows a career spanning more than 20 years at Birmingham Airport. As head of communications, she was responsible for developing the airport’s marketing strategy, as well as leading on internal communications, public affairs, stakeholder engagement, sponsorship and events activity and crisis management.
In her new role, which encompasses both external and internal communications, Justine will focus on building Entec Si’s brand and positioning within its core markets, while working closely with the business support team to strengthen employee engagement as the company grows further.
Sushila Vadukul also joins the business as a managing consultant. Her appointment follows six years working as a senior business analyst and requirements manager at Capita, where she developed strong skills in stakeholder management, systems implementation, and the delivery of business transformation programmes. In her new role, Sushila will work alongside principal consultant, Tim Powlson, to support clients across the local government and healthcare sectors.
Justine said: “Having previously been a client of Entec Si, I knew that their core values fitted my own and I’ve also experienced their passion for people first-hand, which has been the magic ingredient in the business’ success so far. I’m excited to help them elevate this and am delighted to join them on their growth journey.”
Sushila said: “I’m looking forward to building on my experience of working with blue chip clients to make a real positive impact at Entec Si. The business has a real family feel and everyone is committed to achieving exceptional outcomes for clients, while helping each other to maintain a healthy work-life balance.”
Entec Si CEO Eman Al-Hillawi said: “Justine and Sushila are extremely welcome additions to our team and their appointment marks an exciting new chapter. With a number of important projects and programmes under way in the local government and healthcare sectors, Sushila’s support and expertise will be invaluable, and I can think of nobody better than Justine to take our marketing and communications activities to the next level.”
